Elena Rodionova,
Senior UI/UX Designer

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Nice to meet you.

Elena is a Berlin-based senior UI/UX designer who designs digital products end to end, from research to launch. Her work spans a sports-coaching app with 55,000+ users and a B2B platform for the construction industry.

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Recommendation

“Elena joined us in 2022 as a UI/UX intern and we promoted her to designer within three months. It was one of the easier decisions I’ve made. Over four years she grew into the person who owned design end to end across two of our products.

On Blindside, our B2C sports technology platform, Elena was our only designer. She led the complete redesign of the app, and she designed the course offering and the PRO subscription, these are the two features the product earns revenue from today. She also worked on Seal, our B2B platform for the construction industry, moving between consumer and enterprise problems without losing her footing in either.

What stands out most is how fast she picks things up. Hand Elena an unfamiliar domain, construction data workflows, sports content, whatever it happens to be, and within days she understands it well enough to design for it properly. She ran our refinements and retrospectives, built and maintained our design system, and worked closely with engineering and with me on every significant decision.

She’s fast and thorough at the same time, which is rarer than it sounds, and she’s steady when things get difficult. Any team would be lucky to have her. ”

-Benedikt Heinekamp,
CEO at Blindside